New International Delight Cold Foam Creamer makes what was impossible, possible—the almost-effortless creation of coffee-shop-style drinks at home.

The idea is simple: show our audience how surprisingly easy and fun it is to make your own cold foam coffees at home in a way that highlight the product’s unique sound.

To help spread the word for the launch, we were tasked with bringing this foaming delicious product to life on TikTok and Meta using a mixture of evergreen social trends and hard-hitting product photography. In each of them, we subverted the evergreen trend - like telling a GRWM story from the point of view of an iced coffee. Or playing with the ever-popular tip screen.

This fall, International Delight is launching a new flavor, and we’re doing that with a very spicy pumpkin *wink wink.* Since this creative is not yet live, drop me a line to get the password.