Being a parent requires saying a lot of “No’s.” But with Pillsbury’s new safe-to-eat-raw cookie dough, parents can finally say the word they look forward to: Yes!
This was the first piece of creative that the agency shot during the covid-19 shutdown in 2020. We figured out how to do it remotely and hired DPs who were also stuck at home with their children and told them to capture what life was like.