We reintroduced [ yellow tail ] to the world with a song that’s all about the bright side. 

We wrote a series of songs in about all the little things that make things great, in a time when we all needed more happiness in our lives (2020, when all we had was banana bread and Tiger King).  We created year-round work as well as holiday and Super Bowl spots.

We also created a bunch of varietal-specific videos.

After launching the light-hearted musical world of “Hello Yellow,” we created a summer music series with Spotify. We gave each wine its own personality and sound and made bespoke videos to bring them to life. 

This activation ran as neck tags around the bottles with Spotify codes, encouraging people to kick back and enjoy the tunes and vibes unique to that varietal.